Who they are

Noctex is a Vancouver, Canada and Los Angeles, California-based fashion brand that specializes in gothic and grunge clothing. They harmonize between organic and man-made structure using deadstock fabrics while striving to be one step closer to sustainability.

What we did

Social Media Marketing Channel Audit (Instagram)


Noctex has built a loyal fanbase of customers over the last few years, but founder Negin came to us wanting a solidified social media marketing strategy for Noctex's main social media sales channel - Instagram. She wanted to expand on the company's influencer marketing and affiliate marketing, while seeking cross-promotion opportunities to TikTok. Our objective was to conduct an in-depth Instagram Channel Audit, and develop a robust annual strategy focused on Instagram - Noctex's primary source of sales on social media.

Our Approach

Develop a full social media marketing strategy with actionable, quarter-by-quarter goals and priorities. All centered around their primary sales channel on social media - Instagram. This included:

  • A detailed roadmap for their content strategy
  • Partnership/Influencer/Creator strategy
  • Social media creative direction revamp
  • Advertising audit and strategy
  • In-person event and warehouse launch marketing
  • SEO audit and suggestions