Who they are
Noctex is a Vancouver, Canada and Los Angeles, California-based fashion brand that specializes in gothic and grunge clothing. They harmonize between organic and man-made structure using deadstock fabrics while striving to be one step closer to sustainability.
What we did
Social Media Marketing Channel Audit (Instagram)
Objective
Noctex has built a loyal fanbase of customers over the last few years, but founder Negin came to us wanting a solidified social media marketing strategy for Noctex's main social media sales channel - Instagram. She wanted to expand on the company's influencer marketing and affiliate marketing, while seeking cross-promotion opportunities to TikTok. Our objective was to conduct an in-depth Instagram Channel Audit, and develop a robust annual strategy focused on Instagram - Noctex's primary source of sales on social media.
Our Approach
Develop a full social media marketing strategy with actionable, quarter-by-quarter goals and priorities. All centered around their primary sales channel on social media - Instagram. This included:
- A detailed roadmap for their content strategy
- Partnership/Influencer/Creator strategy
- Social media creative direction revamp
- Advertising audit and strategy
- In-person event and warehouse launch marketing
- SEO audit and suggestions
