Who they are

Opal Moon Designs

Opal Moon Designs creates "Threads to Transform Your Spirit," and is known for high-quality craftsmanship using unique, luxe fabrics that will last through time and space. Opal Moon Designs embodies Kerrie's "Tribal-Sci Fi" look to fellow dreamers and visionaries across the globe. The brand's commitment to premium quality clothing and unique designs that push the edge of boldness and elegance without sacrificing quality or comfort make them a top choice for those who support the slow fashion movement.

What we did

Half-Day Brand Photo and Video Shoot (120 photos + 10 videos + 5 E-Commerce Videos) + Paid Social Media Management + Social Media Management

Objective

Elevate the Opal Moon Designs brand and its founder as a leader in the fantasy/Sci-Fi and slow fashion space, especially online. Create artful visuals to debut the brand's new "Enchanted Basics" spring clothing collection that embodied this creative direction:

  • Ancient, luxe mysticism meets modern comfort and functionality

  • Spirituality = Natural elements (plants), earth-made minerals (crystals, stones), incense

  • Saharan dunes and awe-inspiring architecture for other-wordly mystery

Once the asset strategy and creation was complete, our next objective was to launch Paid Social Media Management advertising to amplify overall brand awareness and fashion collection awareness. We also aimed to streamline social media processes, create consistency, connect and build a community with target audiences, and increase overall leads and sales for the business through social media marketing.

Our Approach

When we first partnered with Opal Moon Designs, we started by developing moodboards and creative direction for her elevated brand visuals. Because Kerrie's brand embodies high-quality craftsmanship using unique, luxe fabrics that will last through time and space, we capitalized on unique studio locations that captured an ancient, otherworldly, desert world lifestyle and e-commerce imagery with intentional props.

We new these elements would not only help her connect with her target audience, but make her stand out from the crowd in the sustainable fashion industry.

In total, we captured at Opal Moon Designs' "Half-Day Brand Photo and Video Shoot":

    • 120 photos, including both lifestyle images and e-commerce images

    • 15 videos, including social-media specific videos, brand storytelling interviews, collection trailers, and functional e-commerce videos

    • Shot at two studios in Los Angeles, CA

After the brand shoot was complete, we built out social media frameworks for Instagram and Facebook.

Together, we created a consistent and strategic social media posting schedule during the "Enchanted Basics" campaign that centered around Opal Moon Designs' goals and lifestyle. Through this new schedule, they were able to post at a higher cadence than they were previously with high-quality content that connected with their audience. This increased overall followers, engagement, leads AND sales on her Instagram and Facebook accounts.

We also created a Paid Advertising Strategy to consistently drive traffic to the Opal Moon Designs' "Enchanted Basics" collection landing page and website, bringing in new leads, email subscribers, social media followers and sales.

What We Did for Her Social Media:

    • Organic social media account optimization

    • Social media management: Calendar creation and posting schedule, copywriting, hashtag research, data analysis and scheduling

    • Paid Social Media Management: Paid ads strategy and creation for Facebook and Instagram

Results

After the initial asset development and captures were complete, RM Creative Services managed organic and paid social media for the launch of Opal Moon Designs' easywear fashion collection "Enchanted Basics." Here are a few outcomes, by the numbers:

    • A 170% increase in Facebook reach, and 633% increase in Instagram reach

    • A 125% increase in qualified Facebook followers and 150% increase in Instagram followers

    • A 116% increase in Facebook profile visits and 195% increase in Instagram profile visits

    • A 92% increase in overall content interactions and engagement

    • Over 235, or 770% increase in campaign link clicks

Other Outcomes

  • Strategized, designed, wrote and launched your first Paid Social Media ads

  • Optimized website, Instagram Bio and Instagram landing page for conversions

Brand Photography: Lifestyle and E-Commerce Fashion

blue graph on a tablet
Getting Real About Personal Brands on TikTok

Brand Videos for Social Media, Website, Paid Ads and Collection Release