Who they are
Lark Behavior Group
Lark Behavior Group is a Los Angeles, California-based ABA Therapy clinic and early intervention preschool that serves children 6 years old and younger with autism spectrum disorder and developmental delays. Their mission is to provide comprehensive support and empower each child to reach their full potential.
What we did
Instagram and Facebook-Specific "Social Media Marketing Strategy" + Half-Day Brand Photo and Video Shoot + Social Media Management
Objective
The first goal of our partnership was to get Lark Behavior on Instagram and Facebook, both professionally and consistently. We aimed to elevate and streamline brand visibility and awareness to the Lark Behavior brand and its co-founders as leaders in the applied behavioral analysis and early educational fields.
Other goals and top priorities included:
- Streamline social media processes
- Amplify the overall brand visuals
- Create consistency
- Connect and build a community with target audiences
- Tap into new markets
- Drive traffic to the Lark Behavior website for client acquisition
- Implement a new content strategy
- Increase overall leads and sales for the business.
Our Approach
When we first partnered with Lark Behavior, we started by developing a comprehensive "Social Media Marketing Audit and Strategy" that focused on their main social media and marketing platforms - Instagram and Facebook. Once we completed the strategy, we developed overall "Brand Creative Direction" to elevate their brand visuals that included branding photography, group and team headshots, building photography at their preschool and clinic, social media b-roll, and scripted branding videos that told the Lark Behavior story.
We new these elements would not only help Lark Behavior connect with their target audience, but make them stand out from the crowd of other clinic-based ABA Therapy providers in Southern California.
In total, we captured at her shoots:
- Over 100 branding photos
- Over 30 edited social media videos
- BTS video
- Social media b-roll
- Scripted video staff interviews
- Shot at the Lark Behavior clinic in Porter Ranch, Los Angeles, California
What We Did for Social Media Management:
After the brand shoot was complete, we moved onto developing their Social Media Calendars with customized carousels, Reel videos, Story templates, Memes/GIfs and static graphics. We also provided actionable recommendations on how to grow their blog library and email marketing and SEO.
Results
Once the social media strategy development and the brand photo and video shoot were complete, we moved onto monthly social media management where we worked together in partnership to tackle all of the recommendations in the strategy.
Some of the results of six months of organic social media management:
- 67% improvement in overall reach
- 55% improvement in conversions and lead-driven data, including website taps, external link taps, profile visits and activity
- 75% growth in overall followers
- 72% improvement in overall content interactions
Social Media Graphic Design
Brand Photography
