Who they are

Slaughter Nostalgia

Slaughter Nostalgia creates sustainable upcycled clothing and handmade sterling silver jewelry for those with an edge

What we did

Marketing Consulting

Objective

Clarify, streamline, elevate and bring more visibility to the Slaughter Nostalgia brand and its founder Elisabeth O'Rourke as a leader in the upcycled + sustainable fashion and handmade jewelry industries. We also aimed to streamline social media processes, amplify the overall brand visuals, create consistency, connect and build a community with target audiences, tap into new regions/markets, expand vending events, test out paid advertising, explore new partnership marketing opportunities (Ambassador Program/Affiliate Marketing) and increase overall leads and sales for the business.

Our Approach

When we first partnered with Elisabeth O' Rourke of Slaughter Nostalgia, we started by conducting a deep digital marketing audit of the brand's various platforms, including their website, online Shopify store, email marketing, influencer and collaborations, brand messaging, social media marketing and advertising. Once the audit was completed, we created a robust annual digital marketing strategy that addressed each existing platforms' areas for improvement as well as wholesale and in-person vending strategies for increasing sales.

Once the strategy was complete, we built out frameworks for creating a consistent social media posting schedule on Facebook, Instagram, TikTok and Pinterest + an editorial calendar with bi-monthly blog topics. We also created a weekly content calendar for email marketing and set up various email automations to improve Shop conversions and customer engagement.

Through this new schedule, Elisabeth was able to post on social media, her blog, and her emails consistently at a higher cadence than she was previously with high-quality content that connected with her audience. Most importantly, Elisabeth gained more confidence in her social media and digital marketing efforts, and learned about her limits and where she needs more support for long-term sustainability.

Results

After working on various digital marketing initiatives over the course of several years, we helped increase her overall online shop sales, presence, Average Order Value and Lifetime Value of her customers. Representative of some of our other marketing consulting accomplishments include:

    • Published Slaughter Nostalgia's first social media videos and live video streams

    • Created and launched the brand's flagship "Ambassador Program" and facilitated in landing first collaborations

    • Researched and compiled new vending opportunities in new regions and larger markets 

    • Planned and budgeted first in-person events to increase income streams

    • Tested out first paid advertising opportunities

    • Created a consistent social media, blog and email marketing posting schedule with fresh content for long-term sustainability. Through this continued schedule, Slaughter Nostalgia was able to post at a higher cadence every single year, with higher-quality content. This increased overall followers, engagement and leads on their Instagram, Facebook, TikTok and Pinterest accounts. These efforts led to more total online store conversions, an increase in returning customers, and their first sales on a new platform (email).

    • Increased revenue streams by offering brand photography services and wardrobe styling services 

    • Collaborated with countless artists for product releases, photo/video shoots

    • Optimized website and online Shopify store and product pages for SEO and conversions

Results By the Numbers

  • Increased online Shopify store sales by 532%

  • Increased online Shopify store sessions by 168%

  • Increased total online orders by 290%

  • Increased average order value by 82%

  • Sales and sessions by traffic sources both increased by 145% and 1.6K% respectively, with direct traffic and social media being the primary sources

  • Their blog continued to rank amongst the top "non sales" landing pages, and saw a 571% increase in traffic

  • Increased returning customer rate by 195%, which is vital for long-term sales and sustainability

Testimonial

"When I started working with Rachael I was skeptical as to whether someone could help me. I've got a small brand and I had been stressing myself out trying to learn the ins and outs of marketing, on and off social media, by myself. I thought I already knew a lot. I'm very glad I hired RM Creative Services, Rachael's regimented approach and suggestions have really helped my brand and noticeably increased my sales with each release since we started. I would highly recommend RM Creative Services to any brand." - Elisabeth O'Rourke, Founder, Slaughter Nostalgia.