It’s not just you. Organic engagement has gotten harder. The TikTokification of content has flooded social media feeds with short, fast, entertainment-driven content, and left many small and mid-sized businesses scrambling to keep up, wondering why their carefully curated posts no longer reach the audiences they used to. We’re in a digital era where everyone…
It is always best to be prepared so we wanted to dive into your options for growing your brand identity and your audience engagement on new platforms.
Video Marketing & Social Media Strategist Keenya Kelly agreed to share her million-dollar expertise with us to outline the vital info you need to learn to use TikTok to reach your audience and fill your client schedule.
Let’s be blunt, algorithm changes are a pain. While staying on top of the different platform updates is important, you don’t have to change your social media strategy each time a new update rolls out. However, staying up to date can help you make more informed choices on what you DO need to change within…
Let’s talk hashtags. Hashtags–words or small phrases attached to a # symbol–were something created by Twitter in 2007. At the beginning of their inception, people thought hashtags were silly and were being used sarcastically. Now, you see them all over practically every social media platform. Talk about #effective. See what we did there? So why…