Are you struggling with adding video into your marketing or social media strategy?
Are you confused as to how social media videos work?
Are you overwhelmed by the concept of making and editing social media videos?
Are you having trouble deciding if Instagram or TikTok is the better choice for your brand?
Are you having trouble figuring out just exactly where to begin?
Then you’re in luck!
Introducing the RM Creative Services
“Short-Form Video Virtual Workshop!”
In just 20 minutes, we will provide a step-by-step guide that includes comprehensive information and best practices to help you transition into an experienced video marketer.
$125
The RM Creative Services “Short-Form Video Virtual Workshop” will walk you through the necessary steps to amplify your brand via short-form video content creation on both Instagram and TikTok.
Short-form videos, or reels as they’re more commonly known, are taking over digital branding for the foreseeable future. They present an opportunity for your clients to get to know your brand and your products on a deeper level.
Who is this video training for?
But if this is something you’re considering for your content strategy, just know not having short-form videos, nor incorporating them into your social media calendars on the reg can potentially hurt your reach by not driving enough interactions or engagement with your customers. So, glossing over or neglecting this marketing component altogether may not even be an option, depending on your industry.
First rule of thumb: don’t create content that doesn’t really relate to your business and don’t recreate the same content from other videos; these strategies will not result in the traffic you desire. Instead, understanding your niche and creating original branded content, showing your brand’s personality, is what your viewers and clients will be drawn to.
The best strategy to increase your engagement, and therefore, see successful growth results through videos, is consistently creating relatable and brand-related content.
By the end of this short-form video training, you will gain:
The Big Why
At the end of the day, why should you invest your time in this video reel training?
And the answer is, because of what it can ultimately do for your sales and leads. This training goes beyond a simple "how to" video on YouTube. We also provide several additional tools and resources for amplifying your video marketing so you can start creating immediately.
Creating the proper video reel for your brand can help you:
Want a sneak peek of the training?
Here's what's inside:
Take it from our clients, the proof is in the data. Here’s what our clients have had to say about the Short-Form Video Virtual Workshop and working with us
I've got a small brand and I had been stressing myself out trying to learn the ins and outs of marketing, on and off social media, by myself. I thought I already knew a lot. I'm very glad I started working with RM Creative Services! Rachael's regimented approach and suggestions have really helped my brand and noticeably increased my sales with each collection release since we started.
- Elisabeth R.
Rachael and the RM Creative Services team are exceptionally gifted social media gurus, content creators and video marketers. They not only helped me get started with social media, but also with creating videos for my brand. One of their greatest qualities is that they truly care about their clients. (Rachael) doesn't just do the work that's promised, but exceeds expectations so often. She will deliver what's promised time after time.”
- Gene H.
What’s inside
Our List of Go-To Gear
When creating your short-form videos, it’s important that you invest in the supplies that you will need to ensure you stand apart from your competitors with the highest-quality content. Leverage the supply list below to elevate your production environment and capture your best photos and videos thus far.
When it comes to creating professional looking photos and videos, investing in the best equipment will help you reach and attract your ideal customers more easily, which can help you book that next appointment.
For more of a deeper dive into the equipment you will need, check out the RMCS List of Go-To Gear.
Here’s a sneak peek:
Camera Equipment - It’s so important to ensure you are working with the necessary camera equipment to yield the highest-quality footage of your video clip, which includes:
- Quality consumer DSLR's
- Quality consumer DSLR lenses
Lighting Equipment
- Pre-diffused LED Lighting
- RALENO 2 Pack LED Lighting Kit and Stands (Bi-Color only)
Sound Equipment
Recording Equipment
Mobile phone individual recording: Rode Lavalier Mic, Adapter
For more detailed equipment information, purchase the Short-Form Video Virtual Workshop training to snag your copy of our List of Go-To Gear.
Pre-Recording Checklist
Prepare to show your clients dynamic visuals. Leverage this checklist to ensure your content will be filmed as planned, and make sure your environment is set up for a successful shoot.
When it comes to creating professional looking short-form videos, preparation is key to guarantee your visuals and brand are captured with meticulous intent. A well-prepared production can help show your ideal customers your best face. Let’s make sure your video preparation methods give you a leg up over your competitors.
Want to learn more?
Grab your copy of the Pre-Recording Checklist when you buy the Short-Form Video
Video Marketing Organizer
Our Video Marketing Organizer will help you aggregate your projected short-form video ideas and content for the corresponding month. Make sure you populate all fields on the Final Organizer so that you can stay organized and prepared for all your reel creations.
You can then update the Monthly Overview to see your reel plan for the month and easily identify what other content needs to be created or shifted around for variety for your audience.
Feel free to input more types/categories/locations on the LISTS tab, and add more rows on the FINAL ORGANIZER tab.
Ready to get organized and reduce the overwhelm?
Get your copy of the Video Marketing Organizer when you purchase this training.
Pre-Photoshoot Checklist
Ready to look and feel the part? When it comes to a branding photo or video shoot, what you wear is important because it personalizes your brand. Personalization can help you reach and attract your ideal customers more easily, and give you a leg up over your competitors.
Our Pre-Photoshoot Checklist will help you feel powerful and confident prior to your video shoot.
Packed with beauty and wardrobe styling tips, this checklist will ensure you show up on camera as your best on-brand self.
Want professional assistance with your short-form video creation and would prefer to hand it off to us?
Let’s get your video shoot on the books.