Who they are
For the Fly Customs
For the Fly Customs is a sustainable fashion brand that specializes in creating custom alternative leather, vegan leather and stage wear accessories and clothing. Based in Barcelona, Spain, the husband and wife duo behind the brand – Keith and Emmi Thompson – craft everything from jackets and muir caps to chokers, boot straps and harnesses.
What we did
Audit and Annual Strategy Development
Analyze For the Fly Customs’ overall marketing efforts, with a specific focus on their social media accounts — their number one driver of website traffic and sales — and create a detailed roadmap to help define goals, objectives, strategics and tactics to elevate their overall brand and extend its global footprint.
Already an established brand with high-quality imagery and a robust social media following, For the Fly Customs came to us for clarity and actionable solutions to their marketing challenges.
When we partnered with For the Fly, we started with an in-depth SWOT analysis, evaluated their target audiences, messaging and current digital marketing performance.
Once we completed the analysis, we built out strategic annual goals and smaller quarterly goals that reflected what they wanted to accomplish in their business.
What they said
“Rachael and the rest of the RM Team went above and beyond for me. As a small business own-er I find it difficult to juggle everything and the ease and expertise of communication and service provided was a DREAM. I am so much more knowledgeable and more prepared to use the tools I have already, have new things to implement in the short, mid and long term, and very much in-tend to return to get an amazing helping hand along the way!