Who they are

Gene Heino Inc. Insurance Services

Gene Heino Inc. provides customized health insurance and financial planning solutions for individuals and businesses. Based in Tustin, California, they offer a broad range of insurance coverage options at competitive rates.

What we did

Brand Identity Suite (Colors, Fonts, Logos) + Website Copywriting + Headshot Photography + Social Media Management + Paid Social Media Management + Video Content Creation

Objective

Re-brand Gene Heino Inc. Insurance Services with a new brand identity, high-converting website copy and establish Gene Heino as a thought leader within the insurance and financial planning industries. As an established brand, Gene Heino had a plethora of clients and a solid reputation, but needed to modernize their digital marketing presence. Although not new to the business world, Gene Heino Inc. was new to the online world. Our objectives were to build brand awareness on social media, drive traffic to the new GH website, attract qualifying leads and establish Gene as a thought leader.

Our Approach

When we partnered with GH, we started by developing new branding components and messaging while conducting target audience research to ensure any community outreach would connect with the longstanding brand’s core principles.

We built out GH’s branding properties, including:

  • Logos, fonts and colors
  • Website copywriting
  • High-quality and professional headshot photography

After the first phase of development was complete, we built out social media frameworks for GH’s personal LinkedIn and company LinkedIn pages. We then developed strategic social media calendars that communicated GH’s value proposition experience and offers.

  • Organic social media account setup and optimization
  • Social media management: Calendar creation, strategy, graphic design, copywriting, hashtag research, community management, data analysis
  • Paid social media management: Account setup, optimization, strategy, graphic design, video copywriting, data analysis
  • Video assets: Social media videos

What they said

“Rachael is an exceptionally gifted social media guru and content writer. I have worked with her and her work is excellent. A lot of people have social media expertise these days, as well as quality writing and creative posts. I would grade Rachael at the top of her class in this area.

One of her great qualities is that she truly cares about her clients. She doesn't just do the work that's promised, but exceeds expectations so often.

With posts, content, and social media, you see the final product...for a business owner like myself. I think it's difficult to know exactly what goes on in producing the result. That is where Rachael's integrity shines through. She will deliver what's promised time after time. I would highly recommend her services.”

- Gene Heino
President, Gene Heino Inc. Insurance Services

Editorial video