Who they are
Parallax
Parallax are a metal quartet based out of Wichita, Kansas, having released a series of acclaimed albums and playing countless shows. Their latest album “Awaken,” came out in early 2021.
What we did
Social Media Management
Objective
Grow the band’s overall Facebook and Instagram accounts with engaging and loyal fans, leading up to the release of their second music video off of their latest album.
Our Approach
Parallax already had an existing presence on both Facebook and Instagram when we partnered with them. We created a custom social media strategy utilizing data and the latest trends to cre-ate stand-out content that would get their brand name and music out to the most people.
Results
Over 209% increase in engagement on their Instagram within the first two weeks
Over 260% increase in impressions on their Instagram within the first two weeks
Within the first month, Parallax saw an increase in Facebook page likes by 47%
Within the first month, Parallax also saw an increase in Facebook post engagements by 139%