When we first partnered with Elizabeth Rowan, we started by developing moodboards and creative direction for her elevated brand visuals. Because Elizabeth's brand touches on themes in mysticism, nature and astrology, we capitalized on Southern California's jaw-dropping scenery to capture artful, storybook-like brand imagery with intentional props. We new these elements would not only help her connect with her target audience, but make her stand out from the crowd in the yoga industry.

In total, we captured at her "Full-Day Brand Photo and Video Shoot":

• Over 240 photos
• Over 30 videos, including drone footage
• Shot at two locations in Los Angeles, CA

After the brand shoot was complete, we built out social media frameworks for Instagram, LinkedIn, Facebook and her private Facebook Group.

Together, we created a consistent and strategic social media posting schedule that aligned with Elizabeth’s goals and lifestyle. Through this new schedule, Elizabeth was able to post at a higher cadence than she was previously with high-quality content that connected with her audience. This increased overall followers, engagement and leads on her Instagram account, Facebook account and some LinkedIn.

We also created a new strategy to consistently schedule Facebook Group posts, bring in new group members/leads, and engage existing leads through live trainings that aided in more sales! Most importantly, Elizabeth gained even more confidence in social media, learned about her limits and where she needs more support for long-term sustainability.

What We Did for Her Social Media:

• Organic social media account optimization
• Social media management: Calendar creation, strategy, graphic design, copywriting, hashtag research, data analysis