Who they are
Liminal Weaver
Liminal Weaver is a US-based company offering ritual candles and spiritual services for seekers and mystics. Whether through ritual candles for your home or personalized services for your spirit, Liminal Weaver holds space for seekers and mystics to lean into the sacred, reclaim their power, and reconnect with nature’s cycles and seasons.
What we did
Half-Day Product Photo and Video Shoot + 2 Half-Day Lifestyle Photo and Video Shoots + Marketing Consulting
Objective
Re-Introduce the world to the rebranded Liminal Weaver, its founder Ashley Tanzosh, service offerings and sustainable luxury candle products. Because Liminal Weaver is a relatively new brand, we focused on foundational branding and marketing components to establish a cohesive, memorable and polished brand identity. Once we finished the pre-launch elements, our objectives switched to increasing brand awareness, driving traffic to the Liminal Weaver website and attracting qualifying leads for the business.
Our Approach
When we first partnered with Liminal Weaver, we started by developing moodboards and creative direction for her elevated brand visuals. Because Liminal Weaver touches on themes in mysticism, nature and mythology, we capitalized on Southern California's jaw-dropping scenery to capture artful, storybook-like brand and product imagery with intentional props. We new these elements would not only help her connect with her target audience, but make her stand out from the crowd in the luxury home decor industry.
In total, we captured at her shoots:
- Over 240 lifestyle photos
- More than 75 product photos
- Over 30 lifestyle videos
- At least 8 product demo videos
- Shot at two locations in Los Angeles, CA and Orange, CA
What We Did in the Marketing Consulting Retainer:
After the brand shoots were complete, we moved onto developing a comprehensive Digital Marketing Strategy that provided actionable recommendations for her website, sales and client experience, commerce, email marketing, social media, paid advertising, SEO and content marketing platforms.
Together over the course of six months, Liminal Weaver:
- Launched two digital downloads for lead magnets
- Built out their email marketing strategy, segments and sequences
- Launched an ambassador and rewards program
- Developed an ongoing community event series
- Launched paid social media marketing ads on Instagram and Facebook
- Created a blog and a recurring content series
- Was featured in Witchology Magazine, an international print publication
- Launched her first landing page for a high-ticket international retreat
- Created a wholesale sales page and outreach database
- Optimized organic social media accounts
Results
After the initial asset development and captures were complete, RM Creative Services developed a robust Digital Marketing Audit and Strategy for Liminal Weaver. Once the strategy was delivered, we worked together in partnership to strategically tackle recommendations in the strategy.
Brand Photography
