Who they are
Woodland Shrine
Woodland Shrine are a husband and wife artistic duo based in Washington. They create a range of jewelry, masks, home decor and relics made out of scavenged materials and metals.
What we did
Campaign Development + Brand Collaborations + Editorial Photography and Videography + Social Media Assets and Copywriting + Merch Design.
Objective
What started as a local grassroots jewelry company exploded into an in-demand oddities and jewelry brand. With Woodland Shrine’s increasing popularity in the United States and authority as a premier oddities maker, we partnered to expand their brand visibility, reach and sales into newer, less tapped markets.
Our Approach
Develop a full marketing campaign centered around a particular theme that directly corresponded with the three-part jewelry collection launch. This included:
- Partnership outreach and collaborations with European artists
- Social media calendar creation + asset creation + copywriting
- Photography and videography – Model selection, location scouting, shotlists, makeup artistry, wardrobe styling, production
- Merch design and sales setup
Results
RM Creative Services focused solely on creating this campaign for Woodland Shrine’s main marketing channel — Instagram. The range of areas where quantifiable outcomes were produced were high. Here are a few of the outcomes, by the numbers.
- Over 350 new followers
- Over 300,000 combined impressions
- Over 18,000 content interactions
- A 30% increase in Website Taps, compared to the previous period
- Orders increased more than 3 TIMES compared to the previous month/period