When it comes to marketing your business, you have options. One option is to hire and manage an in-house team; the other option is to outsource some or all of your marketing needs to a creative agency. Both choices have their pros and cons. We’re going to focus on how and why partnering with a creative agency could be the best option for your business or brand.
Keeping up with growing marketing needs isn’t a one-person job
Business is booming and marketing demands are growing. With so much already on your plate, it may be time to look for some additional help to market and advertise your brand. After all, running on three hours of sleep and an almost-illegal amount of coffee really isn’t supposed to be a long-term thing.
The amount of work that comes with getting a marketing team together, even if you already have a person managing some of the tasks involved, is a lot of time, effort, and cash to invest. You’ll be interested to know that partnering with a creative agency can help you save in all three of these areas.
We’re reviewing how a creative agency can help you out in ways that an in-house team might not. Plus, we’ll give you some tips to make choosing the agency you decide to work with that much easier.
5 ways you’ll save when partnering with a creative agency
Considering outsourcing some of your marketing needs? Here are just 5 reasons to consider taking the leap.
1. A creative agency costs less than hiring multiple employees.
Depending on the workload you need handled, let’s say social media support and overall marketing management, the yearly costs for an in-house team can be immense. Add together the cost of PTO, benefits, and salary for each individual and, even for a couple of in-house marketing team members, the final numbers are expensive.
Now replace that with a single monthly or annual cost. Feel that? What you just felt is relief. A creative agency allows you to replace all of the different financial obligations that come with the addition of more people while still offering you just as much support and expertise, if not more.
2. Save time you would have spent training new hires.
No matter how experienced a new hire is, there’s a training period involved while they learn about your business’ systems, tools, and branding. Onboarding a creative agency gives you back extra time that can be reinvested into your business. Rather than reviewing HR paperwork, you get to process orders and book jobs while the agency takes the reins in becoming familiar with your branding, inputting information into their systems, and planning the best next steps to help your brand thrive.
3. Save on equipment, software, and other materials.
It is one thing to put together text posts with Canva and another situation entirely to produce top quality photo and video content for your social channels, website, and email collateral. The equipment or programs needed to create and manage content can get pricey, unless you work with someone who already has them on hand.
A good creative agency will come prepared with the accounts, tools, equipment, and other needed items to support your business. And you get access to all of that with no added cost beyond your service fee!
4. An agency saves you time on planning and tracking.
How much time do you have to commit to planning, creating content, publishing content on multiple platforms, tracking results and managing your community engagement? It sounds like a lot because it is a lot, especially when you DIY your marketing. Chances are high that you’d rather spend that time processing orders or booking new clients.
When you work with a creative agency, all of that time goes back into your pocket. An agency will familiarize themselves with your branding and your goals and then use that to put together a plan to meet those goals. Whether you are just looking for visual content creation or a full-package marketing plan and support, a creative agency can handle these tasks so you get that time back.
5. Personalized services save you money and stress.
No one wants to pay for something they don’t use. With an in-house team, there’s always a risk of employees finishing their tasks and then filling in the remaining hours with busywork. With an agency, you pay for the services you need the most and the products and results that they bring in.
Even if you just need photography and videography assistance, an agency can provide these services as needed and leave the rest to you. It just depends on what you are looking for. You can customize your marketing team in-house, of course, but we would direct you to our first point in this list to clarify why that may be more time, money, and effort than it is worth.
Tips to help you choose the right creative agency for your business
According to My Codeless Website, just in 2022, there were over 7,000 marketing agencies in the United States alone. While this means you have plenty of options, it also means that the sheer number of agencies to choose from may feel overwhelming. You can (and should) use some of these tips to help you narrow down the list.
- Look for an agency within your price range. Creative services are an investment but they shouldn’t break your budget.
- Check for experience and previous work. Always take the time to look at an agency’s portfolio. A flashy website doesn’t mean much if the actual work provided is subpar. You can check the RM Creatives Services portfolio for a prime example.
- Find service personalization that matches your needs. Whether it is a one-time service or ongoing assistance, a worthwhile agency will allow you to personalize your services to help you stay on brand. Plus, you can always add more on when your brand hits its next goal.
- Choose the level of support you need. For those with a marketing person already on staff, you can still get support from a creative agency. The right agency will provide the level of support and communication that works with the team members you have on hand, rather than replacing them.
Let’s Amplify Your Brand
Looking for some outside help to better market your business? You can start (and end) your search right here. RM Creatives Services can provide one-time creative support or ongoing creative services to match your brand’s needs. Review our services, scan our portfolio, or contact us to learn more about what we can offer you.
Written by Brianna Fries, a California-based writer, editor, bookworm, and mother of two. You can contact her at brianna@rmcsofficial.com and discover more of her work at briwritesthings.com.
