By Rachael Mattice As we head into Q4 2025, business owners are feeling the weight of a slow-churning economy, fluctuating consumer confidence, and — for international sellers — the impact of increased U.S. tariffs. Whether you sell physical products online, offer high-value services, or a combination of both, this is the most important revenue quarter…
By Rachael Mattice Hiring a freelancer for your next marketing campaign might feel like the easiest option, but is it really the best long-term solution for your brand? I get it. Freelancers can offer flexibility and often specialize in specific skills like video editing, email marketing, or copywriting. But what happens when your project requires…
It’s not just you. Organic engagement has gotten harder. The TikTokification of content has flooded social media feeds with short, fast, entertainment-driven content, and left many small and mid-sized businesses scrambling to keep up, wondering why their carefully curated posts no longer reach the audiences they used to. We’re in a digital era where everyone…
The economy in 2025 is delivering mixed signals—interest rates are still high, customer behavior is shifting, and business expenses feel heavier than ever. For small business owners, solopreneurs, and growing brands, a $1,500 marketing budget might feel like a drop in the bucket. But here’s the good news: You don’t need a massive ad spend…
If you’re a small business owner, chances are you’ve felt the pressure to “just post something” online. Maybe you’ve spent hours trying to figure out what content to create, thrown up a few social posts, and crossed your fingers hoping it would bring in leads or boost engagement. You’re not alone, and you’re not doing…
Do you want to hear how a social media agency owner built her company and the business + marketing evolutions that she took over the last 10 years? On September 25 at 8 a.m. PST/ 11 a.m. EST, I hosted a LinkedIn Live event with Andrea Jones where we dove into long-term marketing strategies that…
Welcome back to “Big Vocalist Energy” – an interview-style podcast series that celebrates the voices of successful, unconventional entrepreneurs. In this series, we’ll be exploring the journeys of incredible founders who have taken ownership of their stages, much like rock vocalists, and risen to the top of their industries. Our next guest is serial entrepreneur…
Welcome to “Big Vocalist Energy” – a new interview-style podcast series that celebrates the voices of successful, unconventional entrepreneurs. In this series, we’ll be exploring the journeys of incredible founders who have taken ownership of their stages, much like rock vocalists, and risen to the top of their industries. Our first guest is none other…
Let’s be blunt, algorithm changes are a pain. While staying on top of the different platform updates is important, you don’t have to change your social media strategy each time a new update rolls out. However, staying up to date can help you make more informed choices on what you DO need to change within…
Blogs can be invaluable to your brand or business. We wouldn’t have a blog if it wasn’t worth it. From the way they give you the opportunity to up your SEO game to providing a steady library of content that you can reuse for social media posts, a well done blog for a small business…