What is a SWOT Analysis and Why You Should Treat Yo’ Self To One
Like setting resolutions for the New Year, performing a SWOT analysis for your business helps you create a roadmap for where your brand needs to go next.
The Magic Spell to Start Understanding and Using SEO
With expert input from Laura Dolan, Senior Content Marketing Manager at Optimizely, we’ve created a “magic spell” of sorts to help you understand and use SEO for small business or brand growth.
Content Writing v. Copywriting: The Similarities, The Differences, and Tips For Good Content
Detailing what makes content writing and copy writing different and tips to use them both to amp up your brand.
Important 2022 Social Media Algorithm Changes You Should Know About
Let’s be blunt, algorithm changes are a pain. While staying on top of the different platform updates is important, you don’t have to change your social media strategy each time a new update rolls out. However, staying up to date can help you make more informed choices on what you DO need to change within…
Should You Ditch Blogging? (Hint: The Answer is No!)
Blogs can be invaluable to your brand or business. We wouldn’t have a blog if it wasn’t worth it. From the way they give you the opportunity to up your SEO game to providing a steady library of content that you can reuse for social media posts, a well done blog for a small business…
New Year, New Data-Based Content Strategy?
You know what would be a really impressive gift for anyone in the online business space? A marketing strategy that just “writes itself.” Now that sounds awesome, doesn’t it? No more having to guess at potential posts and emails that might work, just a top-tier strategy that did exactly what you wanted. Well you can…
How to Utilize User-Generated Content To Amplify Your Brand
When you approach it correctly, using user-generated content can actually increase people’s trust in your brand, get more people to visit your website, and can turn your followers into your ambassadors and advocates.
12 Low Cost But Effective Content Ideas You Need to Try
Content really is king when it comes to promoting your band or business. According to Hubspot, promoting your content is “one of the most effective methods of growing audience engagement, developing your brand presence and driving sales.” This is why it pays to have a content strategy that is on point. The dilemma: content creation…