It’s not just you. Organic engagement has gotten harder. The TikTokification of content has flooded social media feeds with short, fast, entertainment-driven content, and left many small and mid-sized businesses scrambling to keep up, wondering why their carefully curated posts no longer reach the audiences they used to. We’re in a digital era where everyone…
What does a crew of nerdy people and a yorkie in “Lord of the Rings” attire have to do with creating trendy brand content? Glad you asked.
The popularity of Halloween and fall means that incorporating spooky content into your social media calendar is a great way to get people’s attention.
Let’s get into what it means to manage your community in a way that pays off and stays on brand, plus tips to handle negative or predatory communications.
When you approach it correctly, using user-generated content can actually increase people’s trust in your brand, get more people to visit your website, and can turn your followers into your ambassadors and advocates.
Let’s talk hashtags. Hashtags–words or small phrases attached to a # symbol–were something created by Twitter in 2007. At the beginning of their inception, people thought hashtags were silly and were being used sarcastically. Now, you see them all over practically every social media platform. Talk about #effective. See what we did there? So why…
We’ve all said something akin to the phrase, “If I could be a fly on the wall for that conversation.” But what if you could? And what if you could put in your two-cents as well? Clubhouse is a new social media app on the rise that allows you to engage in conversations regarding just…